Move content to a new URL and use a 301 redirect to tell users and Google of the move (could affect rankings).If you find your current site is unorganized, you have a couple of options: Top-level content is the main pages you’d see on your homepage menu, while 2nd or 3rd level content would be more specific pages that would be navigated to from their respective top-level pages.įor older websites, optimizing site structure can be challenging because moving content around (changing its URL) risks its current SEO value. If your site is new, sketch out exactly how your site will be organized by sorting your planned pages by theme and importance level. This kind of architecture makes it easier for readers to access your content and helps bots better index it because it doesn’t require them to navigate through as many pages to get the info they want.
The best site architecture is shallow, meaning no more than three clicks from your homepage to any other page on your site. Organized this way, search engines and users can easily find all the content you have on snowboard reviews, and it’s this structure that will be captured in your sitemap.
If you’re using any of the following CMSs, you don’t need to worry about making or updating your own sitemap:įor all others, check your CMS’s documentation to see whether or not they generate a sitemap for you. Look up your domain, and the tool will tell you whether that site has an associated sitemap.ĭepending on your content management system (CMS), your website may already have an automatically generated sitemap that will keep itself up to date (also called a dynamic sitemap). The easiest way to check is to type your domain followed by “/sitemap” or “/sitemap.xml" into your browser's address bar.įor instance, with gaming website IGN, you can access their sitemap by typing in “” Īnother way of checking is to use a sitemap checker tool. There’s a decent chance your site already has an XML sitemap, so make your first job to confirm you actually need to create one. All it takes is a bit of time and six easy steps. Luckily, making an XML sitemap and submitting it to Google and other search engines isn’t hard. It takes very little time and expertise to set it up (it might already be done for you), minimal maintenance after it’s uploaded, and it gives your website more visibility on the web, meaning more potential readers and buyers. From your XML sitemap, bots learn where your pages are on your website (and how they connect), the URLs for important videos or images on your site, and a little about each page, like whether it’s canonical or if it’s a translated version of another page on your site.Įvery website should have an XML sitemap. These XML sitemaps might look like a long list of URLs to us, but they are a perfect map of your website for search engine bots. For webmasters, though, sitemaps are an easy, low-maintenance way to get a quick SEO boost.įor SEO purposes, sitemaps are usually written in XML, a common markup language. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content and index it so people can find it on search engines like Google, Bing, and Yahoo. A sitemap is a file that lists the pages within your website.
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